Business Backbone
Accounts and Finance
Every business needs to obtain research in order to monitor trends in the market and
adapt to meet those trends. If you do not plan for the future, what you have to offer your
clients, may not be what they want.
The documents referred to below apply to every type of business structure.
Debt Collection
When considering cash flow, do not forget that you need to collect monies due to you in
order to stay alive. Take advantage of our cheap service that takes the weight of debtors
from your shoulders to our solicitor.
Business Plan
A blueprint of your business, presented in a format that is logical and well documented.
A good business plan is also:
- a strategic vision of the company;
- the company's most important communication tool;
- a document to obtain working capital and/or investments;
- a tool for planning, measuring and improving performance;
- a basis for sound decision-making; and
- a way to motivate employees.
The company's business plan allocates resources (time and money as well as
employee/contractor responsibilities) and measures the results of the business' actions,
helps set realistic goals, make important decisions and plan the future. Not having a plan
means that the business runs on a day to day basis, with no real thought for the future.
Marketing Plan
Marketing plays a vital role in successful business ventures. Indeed, the success or
failure of a business may depend significantly on a well thought out and researched
marketing plan.
- A Marketing Plan focuses on
- Details of the business (and the owners of that business);
- The business segment/industry that the business is in;
- The products/services that the business sell/supply;
- The price of those products/services;
- The place that the business products/services are sold from (ie retail, wholesale, the internet);
- The promotion of the business products/services (these last four topics are referred to as the Four P's of marketing);
- Competition of the business; and
- The funds/budgets necessary to achieve the above.
Each major topic is divided into a number of sub-sections, all of which contribute
information, action items (to be followed up by you) and financial figures to the
completed marketing plan. The Marketing Plan is designed to make the business owners
think about the business, what they are offering to the World, who their target audience
is, where their target market is located and how they will deliver to those people, what
they want.
This module is contained in the Business Plan, but a separate Marketing Planning tool
will be released soon.
Financial Plan
A blueprint of a business, presented in a format that is logical and well documented.
A good Financial Plan is also:
- a document to obtain working capital and/or investments;
- a tool for planning, measuring and improving performance; and
- a basis for sound decision-making.
Not having a Financial Plan means that the finances of the business run on a day to day
basis, with no real thought for the future.
This module is contained in the Business Plan, but a separate Financial Planning tool
will be released soon.
Financial management is an essential part of every business, however not all business owners
give it the attention that it deserves. Without having a knowledge of the finances, how can the business
owner plan for the future. If you do not know what is in the bank, how can you pay for what you need
to provide your product/service to your clients?
Sometimes we recommend that a business owner takes the weight of their shoulders and outsources certain tasks.
In this case, it is the bookkeeping function. By outsourcing this task, the business owner frees up a subtstantial
amount of time to do what they do best - their core business. You need to consider the services offered by
Cyba Outsourcing.
Confidentiality Agreements
When discussing you ideas, products or services with another party, you need to have the
other party sign a Confidentiality Agreement. This document will ensure that the other
person will not walk away from the meeting and use your ideas to their benefit. It is
essential that you do this.
A Confidentiality Agreement sets out the terms and conditions upon which you are prepared
to show this other person certain information or discuss ideas owned by your business. The
document will record precisely the information/idea to be discussed, the fact that the other
party cannot use the information/idea for their benefit and the period that these terms will
continue to apply.